In B2B qualitative recruiting, embracing the unknown is key to discovery. At Recruit and Field, we navigate shifting targets with strategic precision, creative outreach, and a deep curiosity—because the best insights often come from what we didn’t know we were looking for.
QRCA 2025: Philly, Passion & Pure Gratitude
Recruit + Field’s B2B Qualitative Recruiting: A Journey of Growth
Start Strong: Crafting Screeners That Set the Stage for Success
Why Last-Minute Changes Can Derail A Qualitative Research Study
Essentially, we're putting together a puzzle; we first focus on the most challenging aspects of the study to ensure that everything comes together at the end. Generally, changes in the study's objectives or target population often require us to revisit the strategy we developed to match respondents.
Josh Dyszel, CEO, On The Entrepreneur Next Door podcast
Josh was well on his way to a career in information systems when his mother, Bette Dyszel, one of the early pioneers in recruiting respondents for marketing research, asked him to help with her growing company. From setting up a computer network to part-time business development, Josh eventually took over the reins of the company in 2009



