Essentially, we're putting together a puzzle; we first focus on the most challenging aspects of the study to ensure that everything comes together at the end. Generally, changes in the study's objectives or target population often require us to revisit the strategy we developed to match respondents.

Josh was well on his way to a career in information systems when his mother, Bette Dyszel, one of the early pioneers in recruiting respondents for marketing research, asked him to help with her growing company. From setting up a computer network to part-time business development, Josh eventually took over the reins of the company in 2009